Taste is a powerful thing. Choose wisely.

We wanted people to celebrate the power of taste and recognise just how unique McDonald’s core range is when it comes to satisfying their taste buds.

For the TV ad, we conducted a taste experiment, which may have made us appear like massive sadists as we got our cast to close their eyes, open wide and experience the power of taste of a range of foods.

Batchelors challenged us to create something provocative to put their canned peas back on people’s radar again.

So we created a ‘farmer of the year’ campaign, featuring three very rugged bachelor pea farmers.

Around the same time, farmers were seen as ‘sexy’ in the eyes of consumers after being used in both McDonald’s and Lidl’s advertising campaigns.

Realising that peas were far from sexy, we decided to have fun with this idea. We developed an overtly provocative campaign featuring our very ‘ordinary’ looking pea farmers, with the line, ‘Definitely not sexy, but very tasty’.

One less won’t hurt

The consequences of drinking alcohol extend far beyond a hangover. With many of our major organs at greater risk of disease, health complications or even failure as a result of our drinking, it’s time that we paid attention to what our body’s really telling us.

In this campaign, we help people to understand that their drinking impacts their organs too. Maybe then they might think twice about that next drink, since there’s more than a hangover at stake.

People hate buying insurance. It’s a real grudge payment, fuelled only by the fear of what would happen if you didn’t have cover.

Chill knew they could turn this into their advantage. As an independent broker, Chill talk to fourteen different insurers to find the best deal for their customers.

To show customers how much time and hassle they could save by choosing Chill, we created a campaign that paralleled buying insurance with other milestone moments that people dread.

In each case, Chill Guy or Chill Girl step in and remove the stress from the situation – replicating what it’s like to buy insurance from Chill.

To announce the agency’s recent rebrand, we created this social campaign to show how we finally landed on TBWA.

The recent popularity of shows like ‘Come Dine With Me’ and ‘The Great British Bake Off’ was having an effect on consumers’ habits, with people feeling motivated to entertain more at home.

Immediately recognising an opportunity for Odlums, we pitched Cake Club to them – a platform that would encourage people to set up their own cake clubs and bake cakes for group consumption on a weekly basis.

Just as we suspected, people jumped at the chance to eat cake and thousands of people signed up for Cake Club.

This campaign rolled out on outdoor and online through paid media and facebook. We also created a Cake Clubbers’ Bible, a starter pack filled with custom goodies, aprons and shopping bags to bring Cake Club to life. The campaign proved enormously successful and won a Silver Bell at the ICADs for Best Integrated Campaign.

Bombay Pantry came to us looking for a complete rebrand. After reading about their brand history and traditional cooking processes, we were completely overwhelmed by the amount of work that goes into every dish. They do everything themselves and think nothing of standing over a pot for five hours cooking onions.

Naturally our first thought was, ‘seriously, who does that?’ Then we realised that these processes, time consuming as they are, are the reason the food tastes as good as it does. It was time consumers knew about the traditional processes behind Bombay Pantry’s fine food so we put the information where they couldn’t miss it – on pack, in-store and on the menu.